Fulfillment Strategies for E-commerce: FBA, 3PL, or Self-Ship?
Your fulfillment strategy determines your customer experience, your margins, and your ability to scale. Choose wrong, and you’ll either bleed money on unnecessary overhead or deliver a subpar experience that kills your reviews. Here’s how to think about the three primary fulfillment models and choose the right one for your business stage. Option 1: Self-Fulfillment…